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As
mobile devices become more complex,
the need for updates
grows as well. Updates are needed
to fix bugs, address security issues
and improve usability. Competitive
time to market pressures exacerbate
the issue. Operators and manufacturers
alike are blamed for deficiencies.
Mobile Update, building upon InnoPath’s
6+ years in offering over-the-air
device updates, allows mobile operators
to remotely update and fix smartphones
and featurephones in the field, reducing
recalls, returns and often pre-empting
support calls. And, it permits operators
to deploy a single update solution
spanning all OS families, avoiding
management stovepipes.
InnoPath
is unique in its understanding of
handset, OS platform, and mobile operator
requirements. It has crafted an un-paralleled
update solution that is applicable
for any smartphone OS platform or
network infrastructure, including
those that are IP-centric such as
LTE. Our solution includes the intelligence
to optimize the update experience
across different network infrastructures,
while at the same time is scalable
to the most demanding update plans
based on the number of devices targeted,
the update size, and campaign timing.
Using Mobile Update, Customer Service
Representatives (CSRs) can trigger
one-off updates to address a particular
issue that an individual customer
is having, while groups of phones
can be updated en masse. This proactive
approach can often fix problems before
a subscriber notices the problem,
addressing service-impacting or security
issues. In addition, operators may
also enable their subscribers to initiate
an update from their handset, allowing
subscribers to update firmware as
soon as a new version becomes available.
- User Experience:
User experience cannot be compromised
during handling of large package
updates. The download process
should happen silently without any
drama – just
the way an average user likes
it.
- Performance: System capacity and
network bandwidth should be
used effectively for large package
updates.
- Manageability: Service providers
require the ability to finely
tune/throttle the delivery of
large packages.
- Reliability: The download and
update process for large packages
should be extremely reliable.
Without reliability, OTA updates
for large packages is a non-starter.
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Mobile Update Advantages
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| Operator |
Subscriber |
| Reduces costs |
Enhances end user experience |
| Reduces recalls/returns |
Provides more reliable handset |
| Reduces support calls |
Services
work first time, every time |
| Enhances service
take rate |
Delivers fuller feature set |
| Reduces churn |
Fewer support calls, less frustration |
Mobile
Update is offered in two editions:
Basic and Advanced. The basic edition
supports update packages of up to
4MB, while the advanced edition scales
to 150MB, suitable for the most demanding
Open OS updates. Both support complex
file structures, multi-processor devices,
and sophisticated campaign management
scalable to millions of targeted devices.
A key component
of the InnoPath ActiveCare portfolio,
Mobile Update delivers updates over-the-air,
giving operators the ability to
perform mass updates much like Microsoft
can update PCs with Windows Update.
Leveraging OMA standards such as
FUMO, Mobile Update provides for
wide interoperability with both
InnoPath and third party clients.
Because updates are delivered over-the-air,
it eliminates the need for recalls
and reduces the number of subscribers
seeking assistance in retail outlets.
Operator benefits include reduced
support costs, proactive prevention
of support calls and improved customer
satisfaction. Subscribers benefit
from improved mobile functionality,
fewer problems and better met expectations.
In fact, during 2009, North American
service providers successfully updated
over 4 million phones via InnoPath’s
solution, saving upwards of $140 million.
Mobile Update
includes InnoPath’s
Delta Manager, which creates the Diff
Packages used to update the phone
with FOTA. With a number of patents
both granted and pending, Delta Manager
lets the operator juggle a number
of different compression algorithms
and diff generation techniques, allowing
updates to be tuned to optimize for
various parameters such as memory
usage, download time, file size, network
impact, decompression time and CPU
usage.
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