InnoPath's UI Customization Technology Popular Among au Subscribers

Demonstrates role of Mobile Device Management in New Revenue Generation

Tokyo, Japan - December 4, 2007 - InnoPath Software, Inc., the industry leader in Integrated Mobile Device Management (iMDM) solutions announced that the UI Manager solution delivered to KDDI Corporation and Okinawa Cellular Telephone Company has been gaining popularity among au subscribers.

The service offered by KDDI, called EZ Keitai Arrange, allows users to easily customize the user interface (UI) on handsets with a variety of different UI theme packages. Since the launch of the service last year, millions of users now actively subscribe to EZ Keitai Arrange. The subscribers to the service represent a significant number of KDDI’s customer base, and the number continues to increase on a monthly basis.

With the UI Manager, theme-based UI packages are easily downloaded over-the-air allowing users to personalize their user interface including standby screens, menu screen, and ring tones to their favorite characters or themes. From the operator perspective, services such as EZ Keitai Arrange help differentiate services, drive ARPU, and increase customer loyalty. Handset manufacturers benefit from reduced UI customization development costs, easy porting and implementation on any device software platform. For content providers, the UI Manager permits easy creation of content which in the past was restricted to specific UI components and demanded extensive amounts of time.

“In a market with increasingly sophisticated functionality and services for mobile phones, there is a growing need to provide end users with a higher level of personalization. The success of KDDI’s EZ Keitai Arrange is an example of the transition of Mobile Device Management from first generation deployments focused on FOTA (Firmware Over-the-Air), to more sophisticated offerings supporting revenue generation,“ says David Ginsburg, VP of Marketing and Product Management.

InnoPath has shown strong market traction with its recent carrier win at US operator Verizon Wireless, and its ranking in Inc. magazine which named the company as one of America ’s 500 Fastest-Growing Private Companies. Additionally, earlier this year market research company IDC identified InnoPath as the strongest MDM vendor in its ability to gain market share and alignment with market opportunities.

About InnoPath

InnoPath Software, the leader in Integrated Mobile Device Management (iMDM) solutions, enables wireless carriers and mobile device manufacturers to transparently deliver and support current and future revenue generating services. InnoPath was the first company to commercially deploy firmware over-the-air mobile device management, and its standards-based iMDM Solutions Suite uniquely permits carriers to combine configuration, diagnostics, security, and application management for lifecycle delivery of services into a single integrated workflow. Hundreds of millions of active subscribers are experiencing the value of InnoPath patented solutions through leading carriers including ATT, Verizon Wireless, KDDI, Sprint, and Softbank Mobile, and device manufacturers that include Kyocera, LG, NEC, Panasonic, Pantech & Curitel, Samsung, Sanyo, Sharp, Sony Ericsson, and Toshiba. Headquartered in Sunnyvale, California, InnoPath is privately held with offices in China, Japan, Korea, Europe, and Brazil. In August of this year, Inc. Magazine named InnoPath one of the fastest growing companies in America. For more information, visit www.innopath.com.

About EZ keitai-arrange

The EZ keitai-arrange service for au mobile telephones provides a way to package an entire customized user interface on a handset, consisting of a standby screen, menu screens, ring tones, and the like. Users can designate a variety of custom features through an EZweb download, and quickly enjoy a personalized handset environment. For details, please visit http://www.au.kddi.com/.